IntelePeer
Every event we host is designed with intention, from the atmosphere we create to the way each session flows.
Website | SEO | Social media | Employee Advocacy | Brand | Events | Culture
Website
WordPress, Asana, Basecamp, Adobe Suite
For almost three years, I was the website project manager at IntelePeer, overseeing everything from day-to-day tasks to largescale marketing strategies. I managed the budget, established timelines/roadmaps, and collaborated with cross functional teams and managers. I was in charge of 15 main navigation pages and 300+ resources/press releases/blog pages.
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SEO
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Own SEO strategy and publish metrics to provide general and keyword-specific recommendations for content development
Manage the relationship with the contracted SEO specialist and executed on SEO tactical elements (updating headers, meta titles/descriptions, content across the website)
Topic optimization
Meta keywords
Meta descriptions
Meta page titles
Cross linking
Keywords incorporated into page content
Local SEO: Google Business
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Organic social media
LinkedIn, Twitter, Facebook, YouTube
At IntelePeer, I worked closely with our PR team and agency to plan social campaigns, review content, and lead employee LinkedIn profile audits to ensure brand consistency. My approach combined thoughtful storytelling with data-driven optimization to increase engagement, support corporate initiatives, and increase brand awareness.
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✓ LinkedIn: Average number of impressions: 233K+; Average engagement rate: 7%; Total audience growth increased 73% from October 2021-March 2024
✓ Twitter: 55K + Average Impressions; 14% total audience growth; 3.26% average engagement rate
✓ Facebook: Total audience growth increased 69% from 2021 to 2024
Employee Advocacy
Employee Advocacy by Sprout Social (formerly Bambu)
I’ve launched and managed two social media advocacy programs to drive amplification, social selling, thought leadership, consistent messaging, and engagement. Role included:
Developing, editing, and scheduling content
Facilitating trainings and office hours for faster adoption
Incorporating industry hashtags and creating company specific hashtags
Creating and leading design direction
Incorporating employee engagement tactics
Leading employee LinkedIn reviews
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Home page iterations
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Project highlights
YouTube Revamp
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Website brand
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IntelePeer project highlight:
.com -> .ai
.com -> .ai
In fall 2023, IntelePeer made a strong a deliberate shift to position itself as an AI company. As the project manager, I created the budget, managed supporting teams (IT, web agency, internal stakeholders), assigned tasks, and created a launch timeline. My main goal was to position the intelepeer.ai site as the main source of truth for all IntelePeer and AI information. The four main parts to this project included:
Building out AI specific inline content
Creating a “wildcard” call-out to highlight AI offereings
Launching a new home page
Updating visuals and brand direction
