In fall 2023, IntelePeer made a strong a deliberate shift to position itself as an AI company. As the project manager, I created the budget, managed supporting teams (IT, web agency, internal stakeholders), assigned tasks, and created a launch timeline. My main goal was to position the intelepeer.ai site as the main source of truth for all IntelePeer and AI information. The four main parts to this project included:

• Building out AI specific inline content

• Creating a “wildcard” call-out to highlight AI offereings

• Launching a new home page

• Updating visuals and brand direction