YouTube

At IntelePeer, I led a YouTube overhaul to increase subscribers and views, showcase the company’s AI initiatives, drive traffic to the website, and generate leads. This also included crosslinking videos across social and website channels. Revamp included:

Designing consistent YouTube thumbnails
Adding end screens
Leading yearly video reviews
Creating video summaries and transcripts

IntelePeer’s YouTube stats from 2021-2023

Other highlights included: Increased impressions 39% from 2022 to 2023; impression click-through rate increased 35% from 2022 to 2023; subscribers increased 12% from 2021 to 2022 and 23% from 2022 to 2023.

Video views

2022 compared to 2021: Views increased 11% more than Jan 1-Dec 31, 2021 | 2022 compared to 2023: Views increase 43% more than Jan 1-Dec 31, 2022

Watch time (hours)

2022 compared to 2021: Watch time (hours) increase 16% more than Jan 1-Dec 31, 2021 | 2023 compared to 2022: Watch time (hours) increased 41% more than Jan 1-Dec 31, 2022