YouTube

At IntelePeer, I led a YouTube overhaul to increase subscribers and views, showcase the company’s AI initiatives, drive traffic to the website, and generate leads. Revamp included:

  • Designing consistent YouTube thumbnails 

  • Adding end screens

  • Leading yearly video reviews 

  • Creating video summaries and transcripts

  • Crosslinking videos across social and website channels

IntelePeer’s YouTube stats

Other highlights included: Increased impressions 39% from 2022 to 2023; impression click-through rate increased 35% from 2022 to 2023; subscribers increased 12% from 2021 to 2022 and 23% from 2022 to 2023.

Video views

2022 compared to 2021: Views increased 11% more than Jan 1-Dec 31, 2021 | 2022 compared to 2023: Views increase 43% more than Jan 1-Dec 31, 2022

Watch time (hours)

2022 compared to 2021: Watch time (hours) increase 16% more than Jan 1-Dec 31, 2021 | 2023 compared to 2022: Watch time (hours) increased 41% more than Jan 1-Dec 31, 2022
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