At both Coalfire and IntelePeer, I led efforts to strengthen our brand presence on LinkedIn through a mix of content creation, strategy, and analytics. At Coalfire, I managed everything from post design and copywriting to scheduling and performance tracking. At IntelePeer, I worked closely with our PR team and agency to plan social campaigns, review content, and lead employee LinkedIn profile audits to ensure brand consistency. My approach combined thoughtful storytelling with data-driven optimization to increase engagement, support corporate initiatives, and increase brand awareness.