Events, swag, signage

I supported the events team at Coalfire. In this role, I helped define event theme, managed vendors, and executed internal and external events. Duties included:

  • Brand consistency across supporting materials

  • Graphics, i.e. signage, name tags, table tents, posters, dinner invites, agenda

  • Creative theme development

  • {re-event in-mail teasers

  • Printed collateral management

  • On-site support and liaison

  • Swag

  • Shipping and logistics

Make it stand out.

Event highlight

Commercial Services Kick Off (CSKO) 2018

Grand Hyatt and Denver and Broncos Stadium

2/12/18 – 2/14/18

CSKO 2018 was a three-day working session for key individuals that contribute, influence, and promote sales growth in the company. The focus and messaging of the internal program was around the sales team’s three pillars – Hone Your Craft, Customer Intimacy, and Teamwork. 


I was lead event coordinator during the second day of this internal program which took place at the Bronco Football Stadium. I provided transportation, hired a guest speaker, worked directly with the on-site crew, including AV and catering, assisted in setup/take down, and arranged for team building activities around the stadium. 


Other roles and responsibilities for this event:

  • Design: Created name tags, signage (pull-up banners and welcome sign) 

  • Swag: Ordered water bottles, high end pens, stickers, Spyder Jackets, name plates, lanyards

Support: Setup/take down, herding employees to different locations, assisting team leads on the first and third event days

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Swag

At Coalfire, I worked closely with swag vendors to create, order, and ship company branded swag.

In February 2016, I launched an online company store and fulfillment center for the employees to utilize and purchase branded swag. Items included: clothes, camera covers, mugs, golf balls, hats, and water bottles.

Additionally, I created shirt designs using the company’s logo and brand guidelines.