Coalfire
Every event we host is designed with intention, from the atmosphere we create to the way each session flows.
Website | Social media | Brand | Events | Culture
Website
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For six years, I grew Coalfire’s web presence through design refreshes, content updates, and technical SEO. I was in charge of 148 public pages and 110 active campaign pages.
Tools: Kentico, HTML/CSS, Wrike, Trello, Smartsheet, Adobe Suite
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SEO
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Own SEO strategy and publish metrics to provide general and keyword-specific recommendations for content development
Manage the relationship with the contracted SEO specialist and executed on SEO tactical elements (updating headers, meta titles/descriptions, content across the website)
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Stats were pulled YoY comparison:
✓ Reduced pages with duplicate titles by 93% and duplicate descriptions by 68%
✓ Improve Non-Brand Clicks 75%
✓ Increase Sistrix Visibility 9%
✓ Reduce Indexable Pages 33%
Social media
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This isn’t just a business—it’s a reflection of what we believe in. We’re here to create work that matters, led by a shared commitment to quality and care.
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Brand
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As a brand ambassador at Coalfire, I created imagery, educated employees, and reviewed materials for cohesive brand consistency.
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✓ Back to school brand refresher
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Veris Group integration
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Project highlights
Veris Group integration
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Veris Group integration
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Upcoming Retreat4 Spots
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